General Motors today announced the end of its endorsement deal with golfing legend Tiger Woods on the grounds that “He didn’t sell one stinking Buick,” GM CEO Rick Wagoner told a hastily assembled Detroit news conference.
“We thought we could snooker the American people into believing that Tiger actually drove a Buick,” Wagoner told reporters. “Looking back, it was irrational on our part. We’re a stodgy, boring, out-of-touch auto maker, and he’s an up-to-date, supercool, international icon.
“He should be endorsing Porsches, not Buicks,” Wagoner said. “It was a tragic waste of Mr. Woods’ time and credibility. We hope we haven’t hurt him too much, given his talent level and his likability.”
Wagoner said that the marketing strategy placing Woods behind the wheel of a Buick was based “not in reality but in the utmost form of wishful thinking, where you say to yourself, ‘Maybe this will save the GM brand from total irrelevance, collapse of market share, and humiliation on Wall Street.’
“Tiger may be able to put a 350 yard drive stiff to the pin,” Wagoner concluded, "but not even he could save GM.”
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Listening to the their fearless leader, Wagoner beg for $ 25 billion dollars without even a business plan tells you exactly why GM can not be saved even by Tiger!
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